Course Curriculum

Module 1: Digital Marketing Fundamentals

  • Introduction to Digital Marketing
  • Marketing Strategy & Planning
  • Customer Journey Mapping
  • Digital Marketing Channels Overview

Module 2: Search Engine Optimization (SEO)

  • On-Page SEO Techniques
  • Off-Page SEO & Link Building
  • Keyword Research & Analysis
  • Technical SEO Best Practices

Module 3: Pay-Per-Click Advertising (PPC)

  • Google Ads Fundamentals
  • Campaign Setup & Management
  • Bid Strategies & Budget Optimization
  • Performance Tracking & Analytics

Module 4: Social Media Marketing

  • Platform-Specific Strategies
  • Content Creation & Curation
  • Community Management
  • Social Media Advertising

Module 5: Content Marketing & Copywriting

  • Content Strategy Development
  • Persuasive Copywriting Techniques
  • Blog & Article Writing
  • Video Content Creation

Module 6: Email Marketing & Marketing Automation

  • Email Campaign Design
  • List Building & Segmentation
  • Automation Workflows
  • A/B Testing & Optimization

Module 7: Analytics & Performance Measurement

  • Google Analytics Mastery
  • KPI Definition & Tracking
  • Data-Driven Decision Making
  • ROI Calculation & Reporting

Module 8: Real-World Marketing Projects

  • Complete Campaign Strategy
  • Multi-Channel Campaign Execution
  • Client Project Management
  • Final Portfolio Project